Shawn DuBravac | The Future of Technology - AI, Robotics, and Quantum Computing Insights for Forward-Thinking Leaders

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dallas-burnett_14_05-24-2024_121537: Hey everybody.

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We're talking to Sean Dubrovak today.

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What an amazing guy.

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He's a futurist and trendsetter who writes frequently on

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disruptive technology shifts.

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He has some incredible stories about how the world is changing.

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He's a great new friend of mine.

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You don't want to miss this incredible conversation.

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Welcome to the last 10%.

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Your host, Dallas Burnett, dives into incredible conversations that will inspire

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you to finish well and finish strong.

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Listen as guests share their journeys and valuable advice on living in the last 10%.

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If you are a leader, a coach, a business owner, or someone looking to

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level up, You are in the right place.

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Remember, you can give 90 percent effort and make it a long way, but it's finding

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out how to unlock the last 10 percent that makes all the difference in your

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life, your relationships, and your work.

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Now here's Dallas.

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Welcome.

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Welcome.

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Welcome.

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I am Dallas Burnet sitting in my 1905 Koch brothers barber chair.

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In thrive studios, but more importantly today we have an amazing guest.

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He is a New York times bestselling author.

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He's a speaker and a thought leader on all things, future and technology.

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Welcome to the show, Sean.

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squadcaster-e732_1_05-24-2024_121538: Dallas.

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It's great to be here with you.

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Oh man, this has been, this has been one that I've

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been excited to get to on the calendar because, I'm a little bit of a futurist

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junkie and a technology junkie.

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And so, man, I've been excited to hear, but first let's, just tell the

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listeners a little bit of background on you and your story, because you

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have this background in, And as an economist and now you're in futurism and

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technology, how does those two things, how does that make a peanut butter

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squadcaster-e732_1_05-24-2024_121538: Yeah.

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So my, training, my education is in economics and finance.

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I have a PhD in economics and, I ended up doing a lot of work

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in technology after I graduated.

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I was the chief economist for the consumer technology

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association for many years there.

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Best known

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as the owners and producers of CES.

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While I was there, I wrote a book called digital destiny.

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That's the book that became the New York times bestseller all

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about where the future was going.

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And I felt like I saw things developing, materializing in

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ways that others probably didn't.

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weren't really paying attention to, and that we're going to

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have a pronounced impact on us.

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And that's really what motivated the book.

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But I've always been interested in why we do things, how we do things.

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and so it's a natural fit between economics and studying, decision making,

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and then also, the technology that we end up using as we move into the future.

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dallas-burnett_14_05-24-2024_121537: You've already hit on some high points.

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CES is a bucket list item for me.

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I've watched plenty of YouTube videos after it's over with.

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I'm always watching YouTube videos of all the cool stuff that

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comes out of it, but I've never actually walked the aisles at CES.

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And so I just need to take the plunge and book it.

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Is it still in Las Vegas?

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I think

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It, is.

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It's still

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squadcaster-e732_1_05-24-2024_121538: it is.

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in Las Vegas?

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every January, and it is

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definitely a must attend event.

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It's a, just a

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phenomenal, incredible, event when it comes to technology and seeing where

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technology is going, but also seeing where brands are going because brands

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are increasingly using technology.

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To tell their stories, to help serve their customers.

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And so it is a technology show at its roots, but it's also become

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an important show about the future of business and the future of how

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we're going to interact with brands.

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dallas-burnett_14_05-24-2024_121537: Do you feel like that experience

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when you were working with , the consumer technology association,

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did that experience in working just being completely absorbed in it?

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As that, chief economist, did that change your perspective at technology?

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Or did you already have this idea of where technology was going and you were trying

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to gravitate towards that organization because that passion about technology and

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squadcaster-e732_1_05-24-2024_121538: Well, I think I've always been

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interested in technologies.

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You know, I was the kid who would take apart the boom box

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to figure out how it worked.

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I didn't end up becoming an engineer.

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So I could break the boom box by taking it apart, but couldn't

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necessarily put it back together.

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But I, I was always, I've always been interested in how things

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work, why they work certain ways.

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What are the implications for, businesses and for organizations, what

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are the implications for, for humans?

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and, so it was just a natural move.

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I started my career actually at the department of justice doing antitrust

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dallas-burnett_14_05-24-2024_121537: Oh,

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squadcaster-e732_1_05-24-2024_121538: In that space, ended up working on

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some pretty big technology, cases.

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And then from there, it was a kind of a natural step to stay in that technology

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realm and, and then just continue looking out where things are going.

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It really is about.

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Picking up signals on, on the horizon and weaving them together

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into a narrative to look at, what possible futures might look like.

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dallas-burnett_14_05-24-2024_121537: So when you wrote your book, and I would

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love to talk a little bit about that.

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Can you give the listeners kind of an idea of the book and kind of the

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premise of what you were writing about

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squadcaster-e732_1_05-24-2024_121538: Sure.

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I mean, the,

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the premise of the book ultimately is that there is this inevitability

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that we were pushing towards a world where data was going to become a

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defining resource in the world.

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if you look at the last, call it 20, 25 years.

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It's largely been about shifting from analog to digital in the

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1990s.

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We lived in a very analog world, even as

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late as 2000 in the United States.

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Only 3 percent of us had broadband connectivity.

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Only 40 percent of us had home computers.

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we were still living a very analog

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world.

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Both you and I Dallas can remember.

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going online, like saying, I'm

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going to go online.

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Right.

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It was a different activity.

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Now we're of course,

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just always online.

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We sold the very first digital television in 1998.

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And then with that, we saw in quick succession, a replacement of a lot of the

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analog products with digital products.

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And

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at first, not a lot.

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We didn't necessarily see a lot change.

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It didn't change the type of content we were watching.

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For example, it didn't change when we were watching it, how we were

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watching it, but then slowly over time, we started to see pronounced

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changes in all of these spaces where.

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where digital was rearranging the value where it was rearranging the

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interactions all of this process, all of these digital environments were

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creating data, what I call data exhaust.

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And

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now organizations are starting to realize that data has value and we can use that

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data to understand our customers better to understand our employees better.

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We can use that data to make better informed decisions.

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And I think

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that's really the defining feature over the next two decades.

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I think we're at a massive inflection point.

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Now we're moving from digitization to datafication, and I think that's going to

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have significant implications for every organization, for every business, for

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every team, because it's going to change.

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The makeup of those teams, it's going to change the services that those

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organizations or businesses deliver.

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and I think that will be the defining theme, just like digitization has been the

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defining theme for the last two decades, I think the move to datafication will have

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the same impact over the next two decades.

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Now, obviously that doesn't mean we're done with digitization.

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We're still in a process of digitizing physical environments

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and digitizing services.

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But I think, the next big shift is upon us now.

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dallas-burnett_14_05-24-2024_121537: You know, when you talk about that

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and I'm trying to think through it as what that looked like growing,

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up and working in the early 2000s.

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And I just remember being in, when I was in college, that was

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the boom and bust of Napster.

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You remember that?

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Napster and cause all these share following.

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And when you talk about digitization, like it, that was the early

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days where the music industry is grappling with, What to do.

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And I think a lot of different industries were affected in that way.

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It's there's this pushback of this is how we did it.

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I don't know about this new technology.

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and they were slow to adopt.

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And then all of a sudden you've got millions and millions of people

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downloading these songs that, have, rights are not getting,

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paid out and all these things.

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But it's fascinating because the.

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See the market and how it shifted into that.

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Once it moved into that digital space.

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Now it's like when you're saying that exhaust, they were so worried about

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people stealing the data by downloading a song, they missed the opportunity,

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which was eventually capitalized on by, first Pandora and now Spotify and

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all these other people where it's like, Oh, I can watch you download this.

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And then know what kind of songs you like.

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And then I can market to you through the songs that you're actually

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wanting to see in live real time feed, instead of worrying that you're

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going to steal and we just got to put the systems in place for that.

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So I think that to your point, that's, it's so true.

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I'm very interested to see now because.

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I feel like from a business standpoint, like when we were talking

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about work, that was a fun example.

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I feel like that we've had this data overload.

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So the businesses for the last few years have just been producing

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massive amounts of data as things have been moving more digital.

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You've got all these emails and Slack channels, and it's just these streams

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of data, but it's so much, I don't feel like that organizations have

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been able to, you Functionally and like efficiently organize and use it.

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So it's like the data's there.

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We've digitized a lot, but then it's Oh, we hadn't used it.

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But now I feel like that's, you see that radically changing over the next few

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squadcaster-e732_1_05-24-2024_121538: I think if you look at organizations

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today as they've moved from digitization to datafication and they're now

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capturing all of this information in a digital way, are drowning in

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data, but starving for insights.

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They are trying to decipher what's going on.

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What does all of this mean?

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How can we use it?

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How can we leverage it?

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Where's the signal and all of the noise?

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And I do think that's a big piece of this shift from digitization.

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A datification is finding signal in the noise, helping decipher what the

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insights are in all of the data that now organizations are swimming in.

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dallas-burnett_14_05-24-2024_121537: have you seen organizations that

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do that well, or do you have some examples of people that are leading

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the way in that category or either?

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squadcaster-e732_1_05-24-2024_121538: Yeah.

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I think one of the big things we're seeing now with technology companies, especially

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when it comes to AI is creating AI agents that can help us make quick sense of data.

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So you're seeing early prototypes and pilots from companies like Microsoft and

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Google and others that want to embed.

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A.

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I.

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Agents within your normal work environments within the way

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that information naturally flows through your organization.

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for example, they might sit in your email or they might sit in your slack channels.

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And then from that, you can get quick information about what's

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happening in those environments.

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So for example, Imagine you have a chat channel that's focused on a

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given project and you want to know if certain things have been done.

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today you might have to go review all of that data yourself.

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You might have to go talk to somebody and figure out what the status is on that.

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Or if you have agents who are monitoring those environments for you constantly,

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continuously, then you could just go ask that agent who's Part of that

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group who sits in that, that, in that channel, you could just ask that

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agent, Hey, are we closer to launch?

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Are we, is the marketing been done for this launch?

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where can you give me a quick status update?

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You could ask it questions like that.

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It will then decipher the information and predict an answer.

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Ultimately, it will take what it understands about that project from

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all of the information that has been shared and provide an answer.

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Now, in many cases, you might still want to go validate that answer with others,

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but it puts you in a different position.

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It provides you a way of having a very different conversation.

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So I think that's really the next big step in this evolution of how do we cut

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through all of this data to real insights?

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How do we move conversations forward using all of this information that we have?

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And I think AI agents are going to appreciate that.

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Play a significant role in that.

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dallas-burnett_14_05-24-2024_121537: I think the AI agency is

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definitely what it feels like.

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Everything's moving to very quickly at this point, not everything, but like

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a large, push in that, that, space seems to be moving to that because

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it's so useful and it's interesting, like AI changes by the day, at least

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it goes through iterations.

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Unbelievable amount of progress in such a short period of time.

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And just to look back, what we were amazed at last year to what its capabilities

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are this year and then I was reading something like, yeah, but by the end of

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this year, it's going to be laughable.

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What you saw in the first quarter this year, I'm like, Oh, I don't know if

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I can take this speed of increase.

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But one of the things that you said that I wanted to jump on, because I

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think our listeners, maybe some of our listeners would be thinking this.

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And that is.

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Hey, I hear you about the AI agency and the whole AI thing, but maybe

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I'm not a hundred percent on board.

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And what you're talking about feels like this dystopian big brother.

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How do you perceive the progression of AI?

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I for example, like this past week, open AI is like safety team, just all

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bails, on, at least I saw that in the, there was, they had closed that out.

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and I'm not saying that to be this naysayer.

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I'm just saying, when you look at it.

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As we move forward, what's some things that you're excited about, and maybe

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that, that, what's some things that you are concerned about in terms of that?

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squadcaster-e732_1_05-24-2024_121538: definitely excited at the

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ability for technology to augment the human experience, to

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help us cut through some of the clutter to help us, refine the questions that

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we're asking to, to maybe be able to have deeper conversations, whether

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that's in our personal lives or whether that's at work, we can, rather than

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getting status updates, maybe we can let.

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AI agents give us the status updates, and then we can

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have a richer conversation about what the project actually looks like, or what

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the, if we're building a new service, what that's actually going to look like,

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how are we going to empower people?

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So I.

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I'm optimistic at, technology's ability to really augment the human experience.

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And I'm really excited for that.

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Dallas, you mentioned the speed at which AI is transforming.

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And I think there's two important things happening here.

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Not only is the rate of change.

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Seemingly accelerating, but we're

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also seeing that because companies are competing, they're willing to roll out

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early tests, early pilots, prototypes.

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And so we're getting a glimpse of some of this research and

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some of this work,

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perhaps more quickly than we might have in the past because they want to show.

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What's possible and what we can do

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here.

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So I think there's some real, awesome opportunities that are forming.

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another example I just saw from Google is helping build an itinerary for a travel.

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So you think about you book your flights, you book your hotel.

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If that information sitting in your email.

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Then you can use that information to build itinerary.

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So it might say,

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Hey, we noticed you're flying to Miami.

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Here's when you land.

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what type of restaurant are you looking for?

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I'd really love a great taco bar.

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I really want a good seafood.

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We're going to Miami.

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Let's get seafood.

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And so

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it could say, okay, based upon Where you're staying and when you arrive,

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here's a great option for dinner.

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Do you want me to make a reservation for you?

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And so being able to offload some of those mundane tasks to agents and also being

Dallas Burnett: 00:16:27

able to surface new ideas, I think is an

Dallas Burnett: 00:16:30

, incredibly promising.

Dallas Burnett: 00:16:32

opportunity in here.

Dallas Burnett: 00:16:34

And that's one of the things we've seen from generative AI is

Dallas Burnett: 00:16:36

how creative the technology seems to be, how creative it feels.

Dallas Burnett: 00:16:41

And I think there's lots of places that we could see that creativity,

Dallas Burnett: 00:16:46

show up now, what are the things that

Dallas Burnett: 00:16:48

worry me?

Dallas Burnett: 00:16:49

I worry about.

Dallas Burnett: 00:16:51

Us using these technologies in ways that don't augment the human

Dallas Burnett: 00:16:55

experience that don't make us

Dallas Burnett: 00:16:57

feel more human.

Dallas Burnett: 00:16:59

And I think that is a very delicate line because we don't know what those are yet.

Dallas Burnett: 00:17:02

I think it's

Dallas Burnett: 00:17:03

only going to be discovered through experimentation through exploration.

Dallas Burnett: 00:17:09

I think it's important, though, at the end of the day.

Dallas Burnett: 00:17:11

That we claw back the things that we want to continue to do that we, at the end of

Dallas Burnett: 00:17:17

the day, get to make decisions about what are the activities that we wanted to do?

Dallas Burnett: 00:17:22

What are the conversations that we want to have?

Dallas Burnett: 00:17:25

and then what are the things that we don't want to do?

Dallas Burnett: 00:17:27

Those are the areas that are best suited for things like artificial intelligence.

Dallas Burnett: 00:17:33

But if there are things that really make us feel human, I think we should retain

Dallas Burnett: 00:17:37

those, and we should continue to do those.

Dallas Burnett: 00:17:41

dallas-burnett_14_05-24-2024_121537: I love that perspective.

Dallas Burnett: 00:17:42

I love how you said augment, like augment our reality.

Dallas Burnett: 00:17:46

And really it's augment and enhance in my opinion.

Dallas Burnett: 00:17:49

that's the highest and best use at this point in time of artificial intelligence.

Dallas Burnett: 00:17:53

And I think about it personally.

Dallas Burnett: 00:17:54

And as an entrepreneur, as business leaders, It's like you're saying we're,

Dallas Burnett: 00:17:59

we have all this digitization, but we're drowning many times in data.

Dallas Burnett: 00:18:03

We're just drowning.

Dallas Burnett: 00:18:04

And even if it may be not be, when we say data, it's not necessarily spreadsheets

Dallas Burnett: 00:18:08

and just having this data.

Dallas Burnett: 00:18:10

It's like literally the amount of emails.

Dallas Burnett: 00:18:13

I know that the listeners are probably sitting there going, Oh yeah.

Dallas Burnett: 00:18:15

Why am I even listening to this?

Dallas Burnett: 00:18:16

I got 150 emails that just came in this morning, my inbox.

Dallas Burnett: 00:18:18

I need to clear this out.

Dallas Burnett: 00:18:20

And so it's just the amount of advertising in emails and just things

Dallas Burnett: 00:18:25

that we have to process every day.

Dallas Burnett: 00:18:27

I do think that, I think that artificial intelligence can help

Dallas Burnett: 00:18:30

us organize and also, like you said, gain insights through that.

Dallas Burnett: 00:18:35

And that will help us hopefully, augment And enhance our experience

Dallas Burnett: 00:18:38

because then we can be more human because we're less tied to having to

Dallas Burnett: 00:18:43

go through all this digitized data.

Dallas Burnett: 00:18:45

So it really is.

Dallas Burnett: 00:18:46

I think the way you've said it really is interesting because we've seen

Dallas Burnett: 00:18:50

this technology shift to, to, to.

Dallas Burnett: 00:18:52

digitization and using and getting all this data, but where it's almost

Dallas Burnett: 00:18:56

like a necessary thing that we have to come up with some way to

Dallas Burnett: 00:18:59

be able to handle and process all this data because we can't do it.

Dallas Burnett: 00:19:03

And so artificial intelligence is oh, yeah, that makes sense.

Dallas Burnett: 00:19:06

this is the tool that we can use to do that.

Dallas Burnett: 00:19:08

What do you see about the intersection?

Dallas Burnett: 00:19:10

These are the three things I've seen this kind of.

Dallas Burnett: 00:19:12

Making leaps.

Dallas Burnett: 00:19:13

Artificial is obviously the fastest, but I also see robotics,

Dallas Burnett: 00:19:17

making some amazing steps.

Dallas Burnett: 00:19:19

And then also you hear about quantum, computing and things like that.

Dallas Burnett: 00:19:22

Do you see those technologies merging anytime soon?

Dallas Burnett: 00:19:25

Or how, what's your thoughts on those other kind of technology realms?

Dallas Burnett: 00:19:29

squadcaster-e732_1_05-24-2024_121538: Dallas, you mentioned three incredible

Dallas Burnett: 00:19:32

technology trends, ones that are playing out now, but also will continue to

Dallas Burnett: 00:19:36

be impactful over the coming decades.

Dallas Burnett: 00:19:39

when it comes to robotics, we have seen tremendous advances in robotics

Dallas Burnett: 00:19:43

and we're moving, I think, into a realm of very sophisticated robotics.

Dallas Burnett: 00:19:50

So in the past, we've seen.

Dallas Burnett: 00:19:51

Where we used robotics, we really cordoned them off.

Dallas Burnett: 00:19:55

we put them in cages, even inside of manufacturing facilities because they

Dallas Burnett: 00:19:58

couldn't work right next to humans.

Dallas Burnett: 00:20:01

So you typically had an environment where a human might do something.

Dallas Burnett: 00:20:05

And then it was passed off to a robot later in a production line,

Dallas Burnett: 00:20:11

or we were using robots in dangerous environments that, or places

Dallas Burnett: 00:20:16

where humans didn't want to work.

Dallas Burnett: 00:20:18

I think what you're going to see is robots showing up in more and more environments.

Dallas Burnett: 00:20:23

'cause we've learned how to create them in a way that they can operate in

Dallas Burnett: 00:20:28

environments where humans already exist.

Dallas Burnett: 00:20:30

And so, obviously many of the listeners probably have robotic vacuums.

Dallas Burnett: 00:20:35

And so we're already starting to see, some simple robotics show up in homes.

Dallas Burnett: 00:20:40

but I've seen.

Dallas Burnett: 00:20:41

Prototypes of robots that will come in and set the table and do the dishes.

Dallas Burnett: 00:20:45

And, we really start to get a glimpse of the Jetsons playing

Dallas Burnett: 00:20:49

out during our lifetime.

Dallas Burnett: 00:20:51

And these are robots that just 10 years ago, maybe, five years ago, would

Dallas Burnett: 00:20:57

have been difficult to have within.

Dallas Burnett: 00:21:00

The same environment as humans because they were, they might do something

Dallas Burnett: 00:21:04

that was unexpected, or they might do something that created damage.

Dallas Burnett: 00:21:07

They were obviously heavy.

Dallas Burnett: 00:21:09

They didn't have fluid movement.

Dallas Burnett: 00:21:11

So all of the mechanics of the robots have gotten better.

Dallas Burnett: 00:21:15

But we're also using artificial intelligence to

Dallas Burnett: 00:21:18

make those robotics, smarter.

Dallas Burnett: 00:21:21

And so you asked about the blending of those two things.

Dallas Burnett: 00:21:25

We're definitely seeing AI and robotics come together and create really an

Dallas Burnett: 00:21:29

entirely new class of technology.

Dallas Burnett: 00:21:33

Delivering all new experiences, all new products.

Dallas Burnett: 00:21:36

I've seen robots, you know, that are using AI and they can

Dallas Burnett: 00:21:40

then observe an environment.

Dallas Burnett: 00:21:42

and observe a human doing something and then ultimately step in and

Dallas Burnett: 00:21:47

perform those tasks themselves.

Dallas Burnett: 00:21:48

for example, they might learn how to become a barista simply by

Dallas Burnett: 00:21:51

observing a barista, learning how they're making certain drinks.

Dallas Burnett: 00:21:56

And then once they've seen enough, repetition.

Dallas Burnett: 00:21:59

They can step in and do it themselves.

Dallas Burnett: 00:22:01

So there's some really interesting uses of A.

Dallas Burnett: 00:22:04

I.

Dallas Burnett: 00:22:05

When it comes to voice, for example, being able to interact with a robot in

Dallas Burnett: 00:22:10

a more natural, intuitive way, speaking, your natural language as opposed to

Dallas Burnett: 00:22:16

having to, Issue very specific prompts, I think will also propel robotics forward.

Dallas Burnett: 00:22:21

And so generative AI will play, I think, an important role there and

Dallas Burnett: 00:22:24

allowing us to have very natural conversations with, with robots.

Dallas Burnett: 00:22:29

And then

Dallas Burnett: 00:22:30

when you think about quantum computing has the ability to help

Dallas Burnett: 00:22:34

us figure out very complex things.

Dallas Burnett: 00:22:37

So for example, how to model.

Dallas Burnett: 00:22:40

molecules of certain drugs or certain chemicals being able to really

Dallas Burnett: 00:22:46

understand how these are made up.

Dallas Burnett: 00:22:49

I think it has huge potential when it comes to drug discovery, and helping us

Dallas Burnett: 00:22:56

to really treat some of the most deadly diseases that we have on the planet.

Dallas Burnett: 00:23:01

I think quantum computing will play a big role there.

Dallas Burnett: 00:23:03

We'll also see it.

Dallas Burnett: 00:23:05

Roll out and be used in other things, but the ability to model very

Dallas Burnett: 00:23:09

complex environments to solve very complex, difficult problems is the

Dallas Burnett: 00:23:15

sweet spot for quantum computing.

Dallas Burnett: 00:23:16

And so I think we're gonna

Dallas Burnett: 00:23:18

really see a lot more unfold there in the future.

Dallas Burnett: 00:23:21

Yeah,

Dallas Burnett: 00:23:23

dallas-burnett_14_05-24-2024_121537: Man, that is a lot.

Dallas Burnett: 00:23:24

Oh, thanks for sharing your insights on that.

Dallas Burnett: 00:23:26

I feel like that it's interesting because artificial intelligence seems to be

Dallas Burnett: 00:23:30

able to, like we talked about, enhance and sort through all this digitized

Dallas Burnett: 00:23:34

data, but then when you pair that with robotics, it takes it out of the digital

Dallas Burnett: 00:23:38

environment, which is like an agent looking at my meeting or my emails.

Dallas Burnett: 00:23:42

To literally watching someone make drinks and be able to support that person

Dallas Burnett: 00:23:46

making drinks and, that's incredible.

Dallas Burnett: 00:23:48

So it's moving it to the physical space at that point is

Dallas Burnett: 00:23:50

a support and enhancement there.

Dallas Burnett: 00:23:52

So very fascinating when someone hears your ideas and.

Dallas Burnett: 00:23:59

Your vision for what's coming.

Dallas Burnett: 00:24:02

And it's, it is moving in that direction very quickly.

Dallas Burnett: 00:24:05

I think some people get overwhelmed because they're like,

Dallas Burnett: 00:24:08

I don't know how to, program AI.

Dallas Burnett: 00:24:11

And I don't have, what am I supposed to do with all this?

Dallas Burnett: 00:24:13

Because the world seems to be speeding up and I'm, I'm stuck in 1995, it feels

Dallas Burnett: 00:24:18

So how do I, what, how, what advice do you give to most people as it relates

Dallas Burnett: 00:24:22

to things like artificial intelligence?

Dallas Burnett: 00:24:24

It's what should they be doing?

Dallas Burnett: 00:24:26

To better prepare for the future.

Dallas Burnett: 00:24:28

That seems to be accelerating towards us.

Dallas Burnett: 00:24:30

squadcaster-e732_1_05-24-2024_121538: that's great insights, Dallas.

Dallas Burnett: 00:24:32

I think it's important to remember that technology moves slowly until

Dallas Burnett: 00:24:37

suddenly it doesn't until suddenly it's

Dallas Burnett: 00:24:39

upon us.

Dallas Burnett: 00:24:40

And I think that's what we all feel.

Dallas Burnett: 00:24:42

We all feel like, Oh, I've been hearing about, self driving

Dallas Burnett: 00:24:45

cars, for example, for years.

Dallas Burnett: 00:24:48

And it's never going to happen.

Dallas Burnett: 00:24:51

And then quickly, suddenly.

Dallas Burnett: 00:24:52

It's upon us.

Dallas Burnett: 00:24:53

And it, if you're in Phoenix or if you're in parts of California, it isn't uncommon

Dallas Burnett: 00:24:58

now to see self driving cars, roaming the streets, picking up passengers.

Dallas Burnett: 00:25:02

And so

Dallas Burnett: 00:25:03

you start to see a glimpse of what that future might look like.

Dallas Burnett: 00:25:06

I think one of the greatest challenges facing.

Dallas Burnett: 00:25:10

Employees facing teams, facing leaders today is recognizing

Dallas Burnett: 00:25:16

that what they do today may not be what they're doing tomorrow.

Dallas Burnett: 00:25:20

And so they have to start building

Dallas Burnett: 00:25:22

the skill sets that they're going to need.

Dallas Burnett: 00:25:24

In the future, they need to start building the organization.

Dallas Burnett: 00:25:27

If you're the CEO, you're the leader.

Dallas Burnett: 00:25:28

You need to start building the organization that you're

Dallas Burnett: 00:25:31

going to lead in the future.

Dallas Burnett: 00:25:33

But you have to do that while you're still focused on this

Dallas Burnett: 00:25:38

month, this quarter, this year.

Dallas Burnett: 00:25:40

And Leaders are inherently facing competing priorities and competing time

Dallas Burnett: 00:25:45

horizons, and so they really have to

Dallas Burnett: 00:25:47

figure out how to lead during these competing time horizons.

Dallas Burnett: 00:25:52

They need to be thinking simultaneously about today and tomorrow, but also

Dallas Burnett: 00:25:59

five years from now, 10 years from now and start to build those options.

Dallas Burnett: 00:26:03

Into their businesses, and I think the ones that will be successful over the

Dallas Burnett: 00:26:08

long run over a much longer period will be the ones that can deliver what needs

Dallas Burnett: 00:26:13

to be delivered today, but also start to build the workflows and the procedures

Dallas Burnett: 00:26:19

and the processes that will be relevant 10 years from now, 15 years from now.

Dallas Burnett: 00:26:25

dallas-burnett_14_05-24-2024_121537: Oh, that's great.

Dallas Burnett: 00:26:27

And I think that is a very difficult balancing act for many leaders, because

Dallas Burnett: 00:26:31

you've got some that may be late adopters on the technology and they're like, I

Dallas Burnett: 00:26:35

don't want to invest a lot of time into it right now because it's still new

Dallas Burnett: 00:26:40

and I don't know how I would use it.

Dallas Burnett: 00:26:41

I don't understand it.

Dallas Burnett: 00:26:43

And yet they might be behind the curve within just a few

Dallas Burnett: 00:26:46

years or, at this point in time.

Dallas Burnett: 00:26:48

This pays by next year in terms of their ability to compete.

Dallas Burnett: 00:26:52

You've got other people that are, maybe on the front side,

Dallas Burnett: 00:26:54

they're like, Oh, gobble it up.

Dallas Burnett: 00:26:55

Let's figure out how we can use AI.

Dallas Burnett: 00:26:57

And they may be exposing their company's data to, outside of their organization

Dallas Burnett: 00:27:00

when they don't want to, so it may be data security issues that they're experiencing

Dallas Burnett: 00:27:04

just because they're in the wild west.

Dallas Burnett: 00:27:06

And so I think that is a balancing act, but I do think you're exactly right.

Dallas Burnett: 00:27:09

I think you can't be afraid of it.

Dallas Burnett: 00:27:11

And that you should be at least continuing to deliver your.

Dallas Burnett: 00:27:15

current service or product offerings, but definitely investigating in a

Dallas Burnett: 00:27:18

great way what the trends are and where this thing is going and how you can

Dallas Burnett: 00:27:24

use it to benefit your organization.

Dallas Burnett: 00:27:25

Because I think it is now, we're on the cusp of that.

Dallas Burnett: 00:27:27

You talk about leaders.

Dallas Burnett: 00:27:29

What are some of the tools or how have you seen people use technology, effectively

Dallas Burnett: 00:27:34

to lead teams and organizations?

Shawn Dubravac: 00:27:36

Well, I think it's key to remember that technology is a tool.

Shawn Dubravac: 00:27:40

It isn't always the answer.

Shawn Dubravac: 00:27:42

I think sometimes we

Shawn Dubravac: 00:27:43

look at technology as the answer, especially when it comes

Shawn Dubravac: 00:27:46

to artificial intelligence.

Shawn Dubravac: 00:27:47

We want the quick, we want the quick answer.

Shawn Dubravac: 00:27:49

We want the quick solution, but it is just a piece of a much bigger story and a

Shawn Dubravac: 00:27:57

much more complex, series of interactions.

Shawn Dubravac: 00:27:59

And so.

Shawn Dubravac: 00:28:00

I think it's important to recognize that, technology can

Shawn Dubravac: 00:28:04

augment the human experience.

Shawn Dubravac: 00:28:05

It can help you as a leader.

Shawn Dubravac: 00:28:07

It can help your organization, but it isn't what will ultimately drive

Shawn Dubravac: 00:28:12

the outcome of your organization.

Shawn Dubravac: 00:28:13

And so you

Shawn Dubravac: 00:28:14

need to be making investments in technology that really align.

Shawn Dubravac: 00:28:18

The overall objectives of the organization that align well with how

Shawn Dubravac: 00:28:23

you want to lead that organization.

Shawn Dubravac: 00:28:25

You need to really be thinking about technology as it aligns

Shawn Dubravac: 00:28:29

with the values and principles of that, of that organization.

Shawn Dubravac: 00:28:34

I think We're often see that this flashy technology that he's

Shawn Dubravac: 00:28:39

exciting new developments, and we want to, to use them quickly.

Shawn Dubravac: 00:28:43

And so we try to shoehorn them into an existing infrastructure

Shawn Dubravac: 00:28:47

that doesn't always work.

Shawn Dubravac: 00:28:48

It doesn't mean that an organization shouldn't be evolving and changing.

Shawn Dubravac: 00:28:52

It certainly should be evolving and changing.

Shawn Dubravac: 00:28:56

I think.

Shawn Dubravac: 00:28:57

We need to have that change come from within the organization, from the leaders,

Shawn Dubravac: 00:29:02

from the teams and not be driven by, the winds of change, not be driven by New

Shawn Dubravac: 00:29:09

technologies, frankly, not even be driven exclusively by things like competition

Shawn Dubravac: 00:29:16

from your peers or what's happening,

Shawn Dubravac: 00:29:19

you have to be paying attention to all of those.

Shawn Dubravac: 00:29:21

You need to be deciphering what all of those things are

Shawn Dubravac: 00:29:24

happening and putting it together.

Shawn Dubravac: 00:29:27

But at the end of the day, it's individuals who will drive

Shawn Dubravac: 00:29:30

organizations forward and who will.

Shawn Dubravac: 00:29:33

Help organizations succeed.

Shawn Dubravac: 00:29:35

It isn't the technology.

Shawn Dubravac: 00:29:37

It isn't, what your peers or your competitors are doing.

Shawn Dubravac: 00:29:41

And so you really have to value technology from within the lens

Shawn Dubravac: 00:29:46

of the value of the organization.

Shawn Dubravac: 00:29:50

dallas-burnett_14_05-24-2024_121537: I love that.

Shawn Dubravac: 00:29:51

Yeah.

Shawn Dubravac: 00:29:51

I love that.

Shawn Dubravac: 00:29:52

You have to see it through the lens of the organization.

Shawn Dubravac: 00:29:54

That's a great quote.

Shawn Dubravac: 00:29:54

I love that.

Shawn Dubravac: 00:29:55

That's really good.

Shawn Dubravac: 00:29:56

And very true.

Shawn Dubravac: 00:29:56

And I think that's, it can give, I hope, our listeners some solace.

Shawn Dubravac: 00:30:00

If you haven't gone out and bought your shiny new subscription to some AI

Shawn Dubravac: 00:30:04

product for your organization, that all is all over social media, that's going

Shawn Dubravac: 00:30:07

to change the game for you or whatever.

Shawn Dubravac: 00:30:09

it's okay.

Shawn Dubravac: 00:30:10

Because.

Shawn Dubravac: 00:30:11

As fast as AI is moving, it still has to, it still has to compliment what you're

Shawn Dubravac: 00:30:15

doing as an organization and a team.

Shawn Dubravac: 00:30:17

I think your advice there is spot on.

Shawn Dubravac: 00:30:19

Very solid.

Shawn Dubravac: 00:30:20

what would you say the next big thing is, you're a futurist and obviously

Shawn Dubravac: 00:30:24

everybody's talking about ai and it may be ai, but what would you

Shawn Dubravac: 00:30:27

say is a futurist in this space?

Shawn Dubravac: 00:30:29

And there are definitely lots of technologies and new innovations

Shawn Dubravac: 00:30:34

percolating, on the horizon, within a I.

Shawn Dubravac: 00:30:39

I think there's lots of very interesting developments that

Shawn Dubravac: 00:30:42

will be extremely impactful.

Shawn Dubravac: 00:30:44

One of the ones that I'm actually pretty excited about is synthetic media.

Shawn Dubravac: 00:30:49

Now, there's also

Shawn Dubravac: 00:30:50

nefarious applications in the U.

Shawn Dubravac: 00:30:51

S.

Shawn Dubravac: 00:30:51

We, we refer to those as deep fakes, creating copies of other

Shawn Dubravac: 00:30:56

individuals, copying their voice, copying their likeness.

Shawn Dubravac: 00:31:00

And so I think we still need to guard against some of the

Shawn Dubravac: 00:31:05

nefarious applications of deep

Shawn Dubravac: 00:31:07

fakes.

Shawn Dubravac: 00:31:08

But I think if you look at some of the more Positive outcomes, the promise

Shawn Dubravac: 00:31:13

of deep fakes, of synthetic media.

Shawn Dubravac: 00:31:15

I think there's some really interesting opportunities.

Shawn Dubravac: 00:31:18

So for example, being able to hear information in your

Shawn Dubravac: 00:31:23

native language is a, Huge

Shawn Dubravac: 00:31:25

promise of artificial intelligence.

Shawn Dubravac: 00:31:27

And we've seen some really fascinating demos in just the last

Shawn Dubravac: 00:31:30

couple of weeks where we're using AI to do real time translation.

Shawn Dubravac: 00:31:34

I think that potential is huge.

Shawn Dubravac: 00:31:36

And so you think about the ability to have conversations

Shawn Dubravac: 00:31:39

across languages in real time.

Shawn Dubravac: 00:31:41

It is phenomenal.

Shawn Dubravac: 00:31:43

the ability to.

Shawn Dubravac: 00:31:45

Deliver information to your organization or to your constituents.

Shawn Dubravac: 00:31:50

I think there's some real promise there as well.

Shawn Dubravac: 00:31:53

So I think that's, that's pretty exciting as well.

Shawn Dubravac: 00:31:57

dallas-burnett_14_05-24-2024_121537: think that's interesting.

Shawn Dubravac: 00:31:58

so you're saying you've seen a demo recently where let's say I

Shawn Dubravac: 00:32:01

have a, you've got a book out.

Shawn Dubravac: 00:32:02

We had a book come out in October and our book is in English and it's

Shawn Dubravac: 00:32:07

an audio book in English as well.

Shawn Dubravac: 00:32:08

But you're saying that we could in, in reasonable amount of time, maybe

Shawn Dubravac: 00:32:12

have that audibly translated into another language, without too much

Shawn Dubravac: 00:32:16

You could have that translated not only into another

Shawn Dubravac: 00:32:19

language, but you could have it read in that other language in your own voice.

Shawn Dubravac: 00:32:24

So that technology is here today.

Shawn Dubravac: 00:32:26

And I think we'll see it become more pronounced.

Shawn Dubravac: 00:32:29

And obviously it means that we'll likely see an explosion Of content.

Shawn Dubravac: 00:32:33

We're going to see a lot more content.

Shawn Dubravac: 00:32:36

because the price of producing that content is going down now.

Shawn Dubravac: 00:32:40

you don't have to, to hire someone to read that.

Shawn Dubravac: 00:32:43

there obviously is workforce implications there, but you can have it

Shawn Dubravac: 00:32:46

read in your content.

Shawn Dubravac: 00:32:48

and your voice in whatever languages you might choose.

Shawn Dubravac: 00:32:52

So I don't speak Spanish, but I could have my book translated

Shawn Dubravac: 00:32:54

into Spanish and read by me.

Shawn Dubravac: 00:32:56

I could do it the same

Shawn Dubravac: 00:32:57

for Japanese, Chinese, or French.

Shawn Dubravac: 00:33:00

So I think there's some really

Shawn Dubravac: 00:33:01

exciting opportunities for disseminating information.

Shawn Dubravac: 00:33:05

If I'm the

Shawn Dubravac: 00:33:06

mayor of a city, I could have messages delivered to my

Shawn Dubravac: 00:33:10

constituents from video and it might

Shawn Dubravac: 00:33:14

look like I really said it, but it could just be something that was

Shawn Dubravac: 00:33:17

typed by somebody in my organization.

Shawn Dubravac: 00:33:20

Now, obviously there are, again, there's nefarious applications.

Shawn Dubravac: 00:33:23

Somebody else could use your likeness and have things said

Shawn Dubravac: 00:33:27

that you didn't really say.

Shawn Dubravac: 00:33:28

So we do need

Shawn Dubravac: 00:33:29

to guard against those, but the ability to share messages with, friends or family

Shawn Dubravac: 00:33:34

share messages with the people that you work with, share message with customers.

Shawn Dubravac: 00:33:38

I think there's some really fascinating opportunities there.

Shawn Dubravac: 00:33:41

And that technology is only going to get better.

Shawn Dubravac: 00:33:45

dallas-burnett_14_05-24-2024_121537: Wow.

Shawn Dubravac: 00:33:45

you say that you could literally customize it to the person, but it's, because

Shawn Dubravac: 00:33:50

if you're in, instead of sending out this email, cause right now, if you

Shawn Dubravac: 00:33:52

want to send out this mass email, it just says, Hey, and then imprints these

Shawn Dubravac: 00:33:56

name, first name, whatever, and then it will substitute that person's name in.

Shawn Dubravac: 00:34:00

But you could literally do that with.

Shawn Dubravac: 00:34:02

A video and say, Hey, Susan, that's incredible.

Shawn Dubravac: 00:34:06

That's insane.

Shawn Dubravac: 00:34:07

the personalization in terms of messaging and also the translation.

Shawn Dubravac: 00:34:10

I will say, so the listeners of the last 10 percent know that I'm a little

Shawn Dubravac: 00:34:14

bit of a music junkie and had a past life in and around the music business.

Shawn Dubravac: 00:34:19

I was a songwriter back in my twenties.

Shawn Dubravac: 00:34:21

And so what's crazy is though, now I remember I had this song produced in

Shawn Dubravac: 00:34:27

Nashville, it was a song we talked about on the show, but anyway, we

Shawn Dubravac: 00:34:30

had produced it and to get the song back that I had written with just

Shawn Dubravac: 00:34:33

guitar and me and hear the full production of the song was amazing.

Shawn Dubravac: 00:34:38

I just got Coacheals.

Shawn Dubravac: 00:34:39

I'll never forget.

Shawn Dubravac: 00:34:40

I'll never get that moment.

Shawn Dubravac: 00:34:41

It's 11 o'clock on a Thursday night.

Shawn Dubravac: 00:34:43

I was like, Oh my gosh, this is amazing.

Shawn Dubravac: 00:34:45

it's like hearing it on the radio.

Shawn Dubravac: 00:34:46

Right.

Shawn Dubravac: 00:34:47

And then this like last couple of months, I'll find these sites and

Shawn Dubravac: 00:34:52

there's a couple that are, you can literally create songs out of thin air.

Shawn Dubravac: 00:34:58

And.

Shawn Dubravac: 00:34:59

It's insane the quality and it's a fully produced version and you can specify

Shawn Dubravac: 00:35:05

the genre the type You can mix a couple types together and the speed at which

Shawn Dubravac: 00:35:09

it does that it's got me inspired again because i'm like, oh, I got some ideas

Shawn Dubravac: 00:35:13

and now instead of me going Oh, okay.

Shawn Dubravac: 00:35:14

I'll ding it out on guitar and then you know, what am I going to do with it?

Shawn Dubravac: 00:35:17

Like it's just going to rest there.

Shawn Dubravac: 00:35:18

So maybe I write maybe I don't maybe I don't have time Now I can put

Shawn Dubravac: 00:35:21

those ideas in and they come to life right in the in just a few seconds

Shawn Dubravac: 00:35:24

And then I can start tweaking.

Shawn Dubravac: 00:35:26

Professional finished version of the raw product is, it's mind blowing.

Shawn Dubravac: 00:35:30

And so to your point, I think that you're exactly right.

Shawn Dubravac: 00:35:33

Because a non music professional, I'm not in the business could create

Shawn Dubravac: 00:35:38

content again, in a way that was really on par with some of the, a

Shawn Dubravac: 00:35:44

lot of the stuff that's coming out.

Shawn Dubravac: 00:35:45

Professionally it's, and it's just now getting started.

Shawn Dubravac: 00:35:47

So I can't even imagine in the last three months, how much better they've gotten,

Shawn Dubravac: 00:35:50

what is the next three years going to do?

Shawn Dubravac: 00:35:53

So that's really exciting.

Shawn Dubravac: 00:35:54

I think you're exactly right.

Shawn Dubravac: 00:35:55

the ability to generate content quickly and the level of quality of

Shawn Dubravac: 00:36:00

that content is just, it's increasing.

Shawn Dubravac: 00:36:02

So man, that's awesome.

Shawn Dubravac: 00:36:04

I love it.

Shawn Dubravac: 00:36:04

I love it.

Shawn Dubravac: 00:36:05

All right.

Shawn Dubravac: 00:36:06

I want to just.

Shawn Dubravac: 00:36:08

See, if you could, if you have, we always ask the listeners of the last

Shawn Dubravac: 00:36:12

10%, if they have a person or someone that they would like to see or hear on

Shawn Dubravac: 00:36:18

the last 10%, who that would be, it may be somebody, it may be somebody that

Shawn Dubravac: 00:36:22

you have no idea, you just would love to hear them on the last 10%, but is there

Shawn Dubravac: 00:36:25

anybody that comes to mind as someone you would like to hear on the show?

Shawn Dubravac: 00:36:30

squadcaster-e732_1_05-24-2024_121538: I love listening to executives of, of

Shawn Dubravac: 00:36:33

major corporations and just hearing their journey and how they, how

Shawn Dubravac: 00:36:38

they think about leading big teams.

Shawn Dubravac: 00:36:39

I love hearing from, entrepreneurs who have started.

Shawn Dubravac: 00:36:43

new businesses and how they, came up with ideas and fought for those ideas.

Shawn Dubravac: 00:36:48

So I, there's lots of people that I think would, be great guests, on this.

Shawn Dubravac: 00:36:53

I can think of a lot of people that I know, even working in, doing

Shawn Dubravac: 00:36:56

perfect professional keynotes.

Shawn Dubravac: 00:36:58

That would be great guests for you to have talk about

Shawn Dubravac: 00:37:00

the future of teams and where that's headed.

Shawn Dubravac: 00:37:02

dallas-burnett_14_05-24-2024_121537: I love it.

Shawn Dubravac: 00:37:03

I love it.

Shawn Dubravac: 00:37:03

All right.

Shawn Dubravac: 00:37:04

we want to make sure that we connect our listeners to you.

Shawn Dubravac: 00:37:07

Where can they find you and buy your book and connect with you if they want

Shawn Dubravac: 00:37:12

to connect with you off the platform.

Shawn Dubravac: 00:37:14

squadcaster-e732_1_05-24-2024_121538: Yeah, you can find me at Sean

Shawn Dubravac: 00:37:16

Dubrovak dot com and pretty much Sean Dubrovak on all platforms.

Shawn Dubravac: 00:37:20

find me out on LinkedIn, connect with me, find me on Instagram or, some of the

Shawn Dubravac: 00:37:24

other social channels as Sean Dubrovak.

Shawn Dubravac: 00:37:26

And I'd love to hear what you're working on and where you see the future going.

Shawn Dubravac: 00:37:32

dallas-burnett_14_05-24-2024_121537: Oh man, Sean, this has been so much fun.

Shawn Dubravac: 00:37:34

Oh, I just love this episode.

Shawn Dubravac: 00:37:36

This has been great.

Shawn Dubravac: 00:37:36

I know the listeners have loved it and have enjoyed hearing your perspective on

Shawn Dubravac: 00:37:40

the future of technology and where things are headed, and it is a great perspective

Shawn Dubravac: 00:37:45

and I think that it's given a lot of people insight on how to move and how

Shawn Dubravac: 00:37:49

to relate to all this crazy technology coming out, so we just appreciate

Shawn Dubravac: 00:37:53

you and thanks for being on the show.

Shawn Dubravac: 00:37:55

squadcaster-e732_1_05-24-2024_121538: Glad to be here with you, Dallas.

Shawn Dubravac: 00:37:56

Really enjoyed it.

Shawn Dubravac: 00:37:59

Thanks for joining us today on the last 10%.

Shawn Dubravac: 00:38:02

We hope you found today's content engaging and encouraging.

Shawn Dubravac: 00:38:06

Remember to subscribe to the podcast to hear the latest episodes and help

Shawn Dubravac: 00:38:10

us out by rating and reviewing us so others will join our community.

Shawn Dubravac: 00:38:14

We release new episodes every other Tuesday.

Shawn Dubravac: 00:38:17

This podcast can be found globally in any podcasting app, including Apple Podcasts,

Shawn Dubravac: 00:38:23

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Shawn Dubravac: 00:38:26

Subscribe today.

Shawn Dubravac: 00:38:27

Plus visit our website, join our email list and discover resources and info for

Shawn Dubravac: 00:38:32

your business and team at thinkmovethrive.

Shawn Dubravac: 00:38:34

com.

Shawn Dubravac: 00:38:35

Thanks again for listening to the last 10%.